Ethos is a word to describe one’s beliefs, ideals or ideology. For Paradime, our ethos is broken down into the following:
1) We always put our clients first…always.
I’m sure this is considered a cliche as most businesses make similar statements. While it’s easy to post letters and emails from your existing clients, what about those who are leaving you? Surely they would have nothing good to say, right?
Here’s one example of a client that decided to switch to another firm. Worked with the new firm to make the transition as smooth as possible. Here’s what they wrote us after everything was completed:
“It’s not often I see an email from a current developer that is so helpful in a transition. This is actually the first time I have seen it and I really want to point out my thoughts to you, that it is obvious to me that you genuinely care about your client(s). I’m sorry this is the circumstance we are meeting under. It is never a pleasurable experience when a client moves on. However, I can say with absolute certainty that if you want to chat about business and getting more clients at a later time, I would be very much open to that, just by reading what you have written in your email below I know you to be a caring person.”
We understand that when a client chooses to leave, there are many reasons why. Sometimes, it’s due to budget or finances. Sometimes, there’s a strategic interest. We don’t question any of that. We certainly don’t take it personally. We do our best to help in whatever way possible.
It was Warren Buffet that said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
At Paradime, our reputation and integration is paramount.
2) We’re dependable and reliable.
We’ve been servicing our clients for literally over 25 years…and counting! We’re still here while many of our peers have come and gone. That’s an enviable track record for any business, regardless of industry.
However, we’re not resting on our laurels. We strive to go above and beyond. We don’t nickel and dime our clients for every little inquiry or service request. After all, our name is on your website and that’s our primary source of advertising. When people visit your website and are impressed, they will usually contact us for a quote. If we do a poor job with your website or if you’re not satisfied, we don’t get those referrals.
We also strive to ensure our pricing is more than reasonable and provide the highest level of value. We’ve priced our services to ensure they’re both affordable but also allows us to sustain our business for the long haul. In other words, our pricing is designed to be sustainable.
We’re sad to see how many businesses have turned to us after spending significant amounts for a website and received very little value and support.
We’ve also seen many clients quote rock-bottom prices only to have their calls no longer returned once paid full. Super low pricing isn’t sustainable. Many home-based web developers might charge little at the start but they often abandon their clients when they get a full-time job or switch industries all together.
3) We use the best tools.
When we build websites today, we’re leveraging our 10 years of experience with WordPress on top of the 15 years we spent building HTML sites. As such, Paradime invests in acquiring and purchasing the best tools in the industry, regardless of cost.
We’re able to divide the costs over our numerous clients to the point where even the most expensive tools become a few dollars per client site. This is a scaling that many of our peers just don’t have. We even forge direct relationships with the developers to ensure priority access and support.
We also use tools developed by businesses based in Canada, the USA and Europe. This is to ensure the highest level of accountability, security and privacy. Developers in these regions are best positioned to practice GDPR (General Data Protection Regulation), which is a regulation in EU law on data protection and privacy.
Yet, we’re shocked to see how many of our peers use free themes and plugins from completely unknown entities and still charge you thousands of dollars for the effort.
4) We’re designers AND developers.
Many of our peers are not developers and don’t know how to program. They’re assembling websites by throwing excessive plugins to get the functionality you ask them for. However, the more plugins they use, the more likely problems will arise.
Excessive plugins can significantly slow the performance of your website and cause conflicts that could eventually break your site. Often, these conflicts are realized down the road as plugins are updated. Furthermore, many of the plugins available for WordPress are typically abandoned after a few years. This can result in either security issues or situations were, again, updates to WordPress could break your website.
We take a very different approach. First, we vet plugins to ensure they meet our high standards and criteria. For example, we ensure the plugins we use meet GDPR privacy and security requirements and based in Canada, the USA or Europe. They should have active installs in the hundreds of thousands, at least, and score well in reviews.
These are all outlined on WordPress.org:
This plugin ranks extremely well. They have over 5 million active installs, score 4.9 out of 5 stars in the reviews and the last update was only a few weeks ago (as of this writing).
In many cases, we forge relationships with the developers and worth with them to improve their products.
That said, Paradime is able to reduce the usage of plugins to a bare minimum by maximizing the capabilities of the tools we use, which also goes along with choosing the right tools.
Many of our peers use plugins such as header, footer and sidebar builders. If they’re using the right tools and have even a basic programming background, none of these would be necessary.
An example of a quality WordPress plugin.
5) We believe in collaboration, not competition.
We’re all in this together. We don’t view our fellow industry members as competitors. No, they are absolutely our peers, even though our business methods differ. Instead, we’re very much open and always choose to collaborate. As such, we work with several design partners from literally across Canada and do most of the heavy lifting.
It’s no wonder why consultants, small business owners and organizations are choosing Paradime as their trust partner.
* BONUS * Make sure you’re always in control of your domain.
It is important that you always have control of your website domain(s). This is an absolute must and demand it from the firms you choose to work with. Never compromise in this area. Your domain controls both your website and your emails accounts.
When a domain is registered or transferred, there are 4 contacts that need to be provided: Owner, Administrator, Billing, and Technical. When dealing with a vendor and registering your domain name, make sure your name and contact information is listed as the domain Owner and even the Administrator. Also, make sure you’re provided access to your domain so you can change any of the settings, as required.
We’ve heard too many heart-breaking stories where businesses have lost control of their domain because relationships turned sour and the business owner was never listed as the domain Owner. If your existing vendor can’t do this, you need to switch to a new vendor that will give you control.
At Paradime, we only list ourselves as the Technical contact. We also provide a portal with the domain registrar, which is a 3rd party, so our clients can easily access and change the domain settings themselves. We use Toronto-based OpenSRS to manage our client domains. While this isn’t the least-expensive service, the quality, value and control given to our clients makes it all worth while.
Paradime’s Client Domain Control Panel: