Ethos

“Rising Up To A Higher Calling.”

Ethos is a word to describe one’s beliefs, ideals or ideology. For Paradime, our ethos is based on the following:

1) We always put our clients first…always.

While it’s easy to provide references from your existing clients, what about those who are leaving you? Surely they would have nothing good to say, right? At Paradime, our reputation and integrity is paramount.

Here’s one example of a client that decided to switch to another firm. We worked with the new firm to make the transition as smooth as possible. Here’s what they wrote us after everything was completed:

“It’s not often I see an email from a current developer that is so helpful in a transition.  This is actually the first time I have seen it and I really want to point out my thoughts to you, that it is obvious to me that you genuinely care about your client(s). I’m sorry this is the circumstance we are meeting under.  It is never a pleasurable experience when a client moves on.  However, I can say with absolute certainty that if you want to chat about business and getting more clients at a later time, I would be very much open to that, just by reading what you have written in your email below I know you to be a caring person.”

We understand that when a client chooses to leave, there are many reasons why. Sometimes, it’s due to financial issues or strategic interest. We don’t question any of that or take it personally.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

— Warren Buffet

2) We’re dependable and reliable.

We’ve been serving our clients for over 25 years…and still going strong! We’re here while many of our peers have come and gone. That’s an enviable track record for any business, regardless of industry.

We’re not resting on our laurels as we continue to go above and beyond. After all, our name is on your website and that’s our primary source of advertising.

When people visit your website and are impressed, they will usually contact us for a quote. If we do a poor job with your website or if you’re not satisfied, we don’t get those referrals.

3) Our pricing is well thought out.

Pricing is always tricky. As a business, you certainly want to maximum profits and never leave money on the table. As a client, you want the best pricing possible.

We’ve taken a balanced approach and priced our services to be fair and ensure they’re affordable for you, as the client, and sustainable for us, as a business. We’re certainly not the lowest priced nor are we the most expensive.

Our goal is to ensure that our relationship is symbiotic. We strive to ensure that our pricing is fair and we’re able to provide as much value as possible. 

4) We use the best tools.

When we build websites today, we’re leveraging our 10 years of experience with WordPress on top of the 15 years we spent building HTML sites. As such, Paradime invests in purchasing the best tools in the industry, regardless of cost.

A common approach of many of our peers is to stack a number of free tools to get the functionality of a single, paid tool. However, too many plugins can significantly slow the performance of your website and cause conflicts that could eventually break your site. Often, these conflicts are realized down the road as plugins are updated. Furthermore, many of the plugins available for WordPress are typically abandoned after a few years. This can result in either security issues or situations were, again, updates to WordPress could break your website.

5) We optimize our work.

Paradime is able to reduce the usage of plugins to a bare minimum by maximizing the capabilities of the tools we use, which also goes along with choosing the right tools.

Many of our peers use plugins such as header, footer and sidebar builders. It’s a classic case of over-engineering due to their lack of expertise. If they’re using the right tools and have even a basic programming background, none of these would be necessary.

6) All our tools are fully paid for and licensed.

Paradime spends significant capital each year buying software and maintaining licenses for the tools we use.

Unfortunately, many of our peers use what’s referred to as “nulled” software. That means they’re downloading from non-official source. This is extremely is problematic since they can be compromised and, in turn, compromise your website. They might not receive critical security or feature updates. It’s also important to use licensed software as to financially support the product developers.

Companies that use nulled products should be completed avoided.Please ensure the vendors you choose to work with are using fully-licensed software.

“To handle yourself, use your head. To handle others, use your heart.”

— Eleanor Roosevelt

7) We believe in collaboration, not competition.

We’re all in this together. We don’t view our fellow industry members as competitors. They are absolutely our peers, even though our business methods differ. Instead, we’re very much open and always choose to collaborate.

We work with several design partners from literally across Canada and do most of the heavy lifting for them. It’s no wonder why so many businesses are choosing Paradime as their trusted partner.

8) You’re always in control of your domain.

Always have control of your website domain(s). This is an absolute must. Demand it from the firms you choose to work with. Never compromise in this area. Your domain controls both your website and your emails accounts.

When a domain is registered or transferred, there are typically 4 contacts that need to be provided: Owner, Administrator, Billing, and Technical. When dealing with a vendor and registering your domain name, make sure your name and contact information is listed as the domain Owner and even the Administrator.

Ultimately, we ensure you have full ownership and access to your domain.

We’ve heard too many heart-breaking stories where businesses have lost control of their domain because relationships turned sour or the business owner was never listed as the domain Owner. If your existing vendor can’t do this, you need to switch to a new vendor that will give you control.

At Paradime, we only list ourselves as the Technical contact. We also provide a portal with the domain registrar, which is a 3rd party, so our clients can easily access and change the domain settings themselves. We use Toronto-based OpenSRS to manage our client domains. While this isn’t the least-expensive service, it’s all about peace of mind.

Paradime’s Client Domain Control Panel:

https://manage.opensrs.net/