SEO / Content Strategy

Search Engine Optimization (SEO) has become critical to the success of modern web sites. As such, we offer complete SEO services to direct natural (organic) Google searches to help boost your web site traffic.

One of the misconceptions that’s perpetuated by our competitors is the idea that populating keywords is the key to successful Search Engine Optimization. The truth is, it’s not and it hasn’t been for many years.

To quote Google:

Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no.

Q: Why doesn’t Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

http://googlewebmastercentral.blogspot.ca/2009/09/google-does-not-use-keywords-meta-tag.html

If your current web site developer is charging you to perform Search Engine Optimization (SEO) through keywords, it’s time to work with someone who truly understands how SEO works.

Paradime has adopted a content strategy model that includes consultation towards the development of high-impact content as well as software-based analysis of your site to ensure it meets Google’s latest ranking algorithm. After all, content is king!

We offer 3 levels of SEO analysis reporting that includes: Basic, Essential and Comprehensive with each providing higher degrees of depth and information.

One client, Carleton Place Signs, has greatly benefited from proper SEO work that Paradime performed. Previously when someone did a Google search on their name, not only would their existing site not show up in the search results but their main competitors would appear instead! As a business, this is intolerable.

 

Within weeks of launching a new site designed by Paradime and performing proper SEO, Carleton Place Signs was not only #1 but their took the 2rd, 3th, and 5th spots in the Top 10.

If increasing your site traffic and ranking high on searches is critical to your business success, Paradime’s SEO and content strategy model is a must. Please contact us for more information.