ontrac redesigned!

We’ve just launched the redesigned web site for ontrac Employment Resource Services! Previously, ontrac had separate sites for their Smiths Falls and Arnprior office. Their new site merges these two sites into a single entity. Yet, the site will have separate sections and content that’s specific to the individual locations. These changes allow for a unified design, better content flow and efficiencies. Best of all, ontrac’s web site is designed to be responsive. In other words, it’s designed to look beautiful and provide complete functionality when viewed with smartphones or tablets. The site literally folds up into a compact version of itself.


Paradime mention in local newspaper!

Paradime got a great mention in the EMC newspaper for the work we did on the Smiths Falls & District Chamber of Commerce web site:

Chris Saumure, Lori Lawrence come up big at Chamber dinner and awards evening
Posted Nov 1, 2012 By Ashley Kulp



Prior to being served dinner catered by Rob Roy’s, those in attendance had the opportunity to view the Chamber’s brand new website (www.smithsfallschamber.com). Award-winning business strategist and marketing consultant Michael Cimilyan of Paradime, took guests on a tour of the site which provides users with “dynamic content,” and is engaging, he said.

Features of the site include sections for Chamber news and events, products and services, articles, videos as well as areas dedicated to Chamber members. The open platform design “allows the Chamber to grow the website without incurring significant costs.”

“It ensures whoever lands on the Chamber website, there’s always something new,” Cimilyan added.

The Great SEO ripoff!

We’ve been getting a lot of questions lately regarding Search Engine Optimization (SEO). One of the misconceptions that’s perpetuated by our competitors is the idea that populating keywords is critical successful SEO.

To quote Google:

Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no.

Q: Why doesn’t Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.


If your current web site developer is charging you to perform Search Engine Optimization (SEO) through keywords, it’s time to work with someone who truly understands how SEO works.

See how we do SEO properly by clicking here.

Tanya Evoy launches!

Paradime has just launched a new web site for Tanya Evoy. This site has a fully-featured real estate listings page with Google Maps integration, on-line surveys, newsletter subscription, mortgage calculators, and many more features. Best of all, the site is very easy to update.