The Great SEO ripoff, Part 2!

If you’re paying a company to perform Search Engine Optimization (SEO) the “old” way, please stop. You’re throwing money away.

Ken Krogue a contributor to Forbes Magazine has written a brilliant series of articles on the topic that is a must-read. The irony is that these articles are a year old, yet, many business across the Ottawa Valley are falling victim to obsolete practices.

As covered in The Great SEO ripoff, Part 1, Google changed their process back in 2009!

Forbes Magazine: The Death Of SEO: The Rise of Social, PR, And Real Content

Forbes Magazine: The Death of SEO (Part 2): Generating Real Content

Ken Krogue: My Final Comment on my “Death of SEO” column on Forbes

See how we do SEO properly by clicking here. The bottom line is, content is king! redesigned!

We’re thrilled to announce the launch of the redesigned Carleton Refrigeration, Heating and Air Conditioning Ltd.! This is one of our largest and most feature-rich sites. The new site offers a sharp, clean responsive design that reformats to both smartphone and tablets, has multiple navigation menus, and a variety of dynamic content areas such as rotating images and news/blog posts.

Behind the scenes, the company e-mail system was upgraded from POP3 to IMAP. This means that e-mails arrive faster and e-mails on an employee’s desktop computer, laptop and smartphone are all synchronized. That e-mail you sent on your smartphone will appear in your desktop computer’s Sent folder. You can’t do that with POP3.

New Site Design by Paradime:



Old Site:


Art’s Storage redesigned!

We’ve just launched a redesigned web site for Art’s Mini Storage & Propane! With 3 locations and over 350 units in 20 different sizes, Art’s is consider the region’s best mini storage facility. Even though the site is built using static HTML pages, the programming is completely modern allowing for a fully responsive design and an impressive slideshow header on each page.

New Site Design by Paradime:

Arts Mini Storage


Old Site:


ontrac redesigned!

We’ve just launched the redesigned web site for ontrac Employment Resource Services! Previously, ontrac had separate sites for their Smiths Falls and Arnprior office. Their new site merges these two sites into a single entity. Yet, the site will have separate sections and content that’s specific to the individual locations. These changes allow for a unified design, better content flow and efficiencies. Best of all, ontrac’s web site is designed to be responsive. In other words, it’s designed to look beautiful and provide complete functionality when viewed with smartphones or tablets. The site literally folds up into a compact version of itself.


Paradime mention in local newspaper!

Paradime got a great mention in the EMC newspaper for the work we did on the Smiths Falls & District Chamber of Commerce web site:

Chris Saumure, Lori Lawrence come up big at Chamber dinner and awards evening
Posted Nov 1, 2012 By Ashley Kulp


Prior to being served dinner catered by Rob Roy’s, those in attendance had the opportunity to view the Chamber’s brand new website ( Award-winning business strategist and marketing consultant Michael Cimilyan of Paradime, took guests on a tour of the site which provides users with “dynamic content,” and is engaging, he said.

Features of the site include sections for Chamber news and events, products and services, articles, videos as well as areas dedicated to Chamber members. The open platform design “allows the Chamber to grow the website without incurring significant costs.”

“It ensures whoever lands on the Chamber website, there’s always something new,” Cimilyan added.

The Great SEO ripoff!

We’ve been getting a lot of questions lately regarding Search Engine Optimization (SEO). One of the misconceptions that’s perpetuated by our competitors is the idea that populating keywords is critical successful SEO.

To quote Google:

Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no.

Q: Why doesn’t Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

If your current web site developer is charging you to perform Search Engine Optimization (SEO) through keywords, it’s time to work with someone who truly understands how SEO works.

See how we do SEO properly by clicking here.